Dave Saluk

AI Video Lead · End-to-End Commercial Production

Profile

I direct and produce commercial video, and I have been doing it for eight years. Concept, board, shoot, edit, grade, deliver. That part has not changed.

What changed is that a large share of the frames are generated rather than filmed. That only works if the person doing it already knows what a good frame looks like, why a lens choice matters, and how a cut holds attention for three seconds on a phone. Prompting is not the skill. Knowing what to ask for is.

At K-LOGIC I lead AI video and train editors to work this way. In parallel I take freelance work directly, for brands and agencies anywhere.

Experience

K-LOGIC (Hooligans)AI Video Lead & Senior Content Creator
2023 — present
ClickCease (CHEQ)Video Content Manager
2022–2023
Studio 4040Head of Video Productions
2021–2022
Pareto SolutionsVideo Content Creator
2020–2021

Stack

Seedance 2.5 · Kling 3.0 · GPT Image 2 · Nano Banana 2 · Midjourney · Magnific · Higgsfield · Weave · Adobe CC

Education

University of HaifaM.A. Israel Studies
2016–2017

Military service

IDF Paratroopers BrigadeCommander, commando unit
2007–2010
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