Filmed or generated. You can't tell which.
AI Video Lead / End-to-End Commercial Production
Eight years directing commercial video for brands. Now a large share of the frames are generated, and finished to the standard of the shoot they replace.
The work
Filmed, generated, or both in one cut. Filter by how it was made and see if you can tell the difference.
Generated 16:9
Isracard
A hand-drawn sketch, delivered as a finished film.
Hybrid 9:16
Freesbe
New offer in, finished cut out. No shoot.
Hybrid 1:1
Anabella
Missing shots, generated to match the grade.
Generated 4:5
Excellence Trade
A brand character that never needed a rig.
Filmed 16:9
Geely
Automotive spot.
Filmed 16:9
CHEQ
B2B product film for a security platform.
Filmed 16:9
Hyfit
Product film for connected fitness.
Filmed 4:5
Nectar
Lifestyle campaign.
Filmed 16:9
Music video
Directed and cut, Studio 4040.
Filmed 16:9
Documentary
Long-form, crew on location.
What you can hire me for
Each one is proven in the work above. Tap the proof to open it.
Performance ad sets
Hooks, variants and every ratio, cut for Meta, TikTok and YouTube. One concept, a full testing batch.
Proof: FreesbeBrand and launch films
Live action, generated, or both in the same cut. Directed and finished to broadcast standard.
Proof: IsracardRescue and extension
Missing shots, new formats, new versions from a master you already have. No reshoot.
Proof: AnabellaReusable brand assets
Presenters, characters, product and location plates that reproduce on demand for the next brief.
Proof: Excellence Trade IsracardFreesbeGeelyExcellence TradeCHEQHyfitNectarAnabellaIsracardFreesbeGeelyExcellence TradeCHEQHyfitNectarAnabellaIsracardFreesbeGeelyExcellence TradeCHEQHyfitNectarAnabella
The pipeline is new. The craft under it is not.
I direct and produce commercial video, and I have been doing it for eight years. Concept, board, shoot, edit, grade, deliver. That part has not changed.
What changed is that a large share of the frames are generated rather than filmed. That only works if the person doing it already knows what a good frame looks like, why a lens choice matters, and how a cut holds attention for three seconds on a phone. Prompting is not the skill. Knowing what to ask for is.
At K-LOGIC I lead AI video and train editors to work this way. In parallel I take freelance work directly, for brands and agencies anywhere.
Current stack: Seedance 2.5, Kling 3.0, GPT Image 2, Nano Banana 2, Midjourney, Magnific, Higgsfield, Weave, Adobe CC, and the Adobe suite for the finish.
K-LOGIC (Hooligans)AI Video Lead & Senior Content Creator
2023 —
ClickCease (CHEQ)Video Content Manager
2022–23
Studio 4040Head of Video Productions
2021–22
Pareto SolutionsVideo Content Creator
2020–21
University of HaifaM.A. Israel Studies
2016–17
IDF Paratroopers BrigadeCommander, commando unit
2007–10
Send the brief. I will tell you what it takes.
Tell me what it needs to do and where it runs. I will come back with a route and a number.