Generated where it can be.
Filmed where it must be.
AI Video Lead / End-to-End Commercial Production
Dave Saluk directs commercial and performance video for brands. Eight years of live-action production, now hybrid and fully generated.
Work
Commissioned work. Filter by how it was made.
Generated 16:9
Isracard
A brand film built from a concept sketch. No live-action shoot.
Hybrid 9:16
Freesbe
Automotive offers refreshed as new cuts, without returning to set.
Hybrid 1:1
Anabella
Missing coverage generated to match the shoot, cut into the timeline.
Generated 4:5
Excellence Trade
A recurring brand presenter, built as a reference set instead of a rig.
Filmed 16:9
Geely
Automotive spot.
Filmed 16:9
CHEQ
B2B product film for a security platform.
Filmed 16:9
Hyfit
Product film for connected fitness.
Filmed 4:5
Nectar
Lifestyle campaign.
Filmed 16:9
Music video
Directed and cut, Studio 4040.
Filmed 16:9
Documentary
Long-form, crew on location.
Dave Saluk is a commercials director and AI Video Lead at K-LOGIC, working across live action, hybrid and fully generated production for performance advertising on Meta, TikTok and YouTube.
I direct generated work the way I direct a shoot: boards first, references locked, then every shot chosen on purpose. The tools change every quarter. The judgment about what a good frame is does not.
Clients
IsracardFreesbeGeelyExcellence TradeCHEQHyfitNectarAnabella
Formats
Performance ad sets Brand films Social-first Rescue and extension Brand presenters Live action
Production notes
- Hybrid or fully generated is decided per shot, not per project.
- Approvals run like a shoot: boards, references and a locked look before anything is generated.
- Every ratio and cut length is delivered from the same reference set.
Stack
Seedance 2.5Kling 3.0GPT Image 2Nano Banana 2MidjourneyMagnificHiggsfieldWeaveAfter EffectsPremiere Pro
Before
K-LOGIC · AI Video Lead · 2023CHEQ · Video Content Manager · 2022Studio 4040 · Head of Video · 2021Pareto · Video Creator · 2020Paratroopers Brigade · Commander · 2007
Send the brief.
Where it runs, what it has to do, and when. I will come back with a route and a number.