Generated where it can be.
Filmed where it must be.

AI Video Lead  /  End-to-End Commercial Production

Dave Saluk directs commercial and performance video for brands. Eight years of live-action production, now hybrid and fully generated.

Work

Commissioned work. Filter by how it was made.

Generated 1:1 0:15

Freesbe

Automotive creative refreshed fast, on a small budget.

Case study
Generated 9:16 0:18

GoatBox

A gaming app launch built from a screen recording. Two films in three days.

Case study
Generated 1:1 0:15

GoTo

A summer campaign with a sharp hook. No shoot.

Case study
Generated 16:9 0:22

KEYZ

A brand facelift across audiences. No shoot days.

Case study
Generated 16:9 0:30

Excellence Trade

A brand persona developed with GenAI instead of a 3D pipeline.

Case study
Generated 1:1 0:14

Excellence Trade

Generated cut for paid social.

Generated 9:16 0:28

Freesbe

Generated vertical cut for the dealership network.

Generated 9:16 0:13

GoatBox

Generated vertical cut.

Generated 1:1 0:06

Freesbe

Generated cut for the dealership network.

Generated 1:1 0:06

Skoda

Generated cut for paid social.

Generated 1:1 0:09

Isracard

A brand film built from a concept sketch. No live-action shoot.

Filmed 16:9 3:24

דני וסיוון ויצפלד - חול הים

Music video.

Filmed 4:5 0:26

Hyfit

Product film for connected fitness.

Filmed 4:5 0:13

Mixtiles Art

New product spot for paid social.

Filmed 4:5 0:15

BioMedical - FlexBelt

Direct response spot for paid social.

Filmed 4:5 0:19

Nectar

Lifestyle campaign.

Filmed 16:9 3:56

טל ברנשטיין - אני כאן איתך

Music video.

Filmed 16:9 2:05

Aline Cohen - Carambula

Music video.

Filmed 4:5 0:21

Freesbe

Direct response cut for a dealership network.

Filmed 16:9 0:30

Geely

Automotive TV spot.

Filmed 9:16 0:35

Geely

Vertical cut for paid social.

Filmed 16:9 1:32

CHEQ Essentials

B2B product film for a security platform.

Filmed 16:9 0:36

CHEQ Essentials

B2B campaign film.

Filmed 4:5 0:37

CHEQ Essentials

B2B paid social cut.

Filmed 4:5 0:18

CHEQ Essentials

B2B paid social cut.

Filmed 4:5 0:21

CHEQ Essentials

B2B paid social cut.

Filmed 16:9 0:44

CHEQ Essentials

B2B campaign film.

Motion 16:9 0:30

Excellence Trade

Motion design piece.

Motion 16:9 0:41

Isracard

Motion design piece.

Motion 16:9 0:38

Excellence Trade

Motion design piece.

Dave Saluk, portrait
Dave SalukAI Video Lead · Director

Dave Saluk is a commercials director and AI Video Lead at K-LOGIC, working across live action, hybrid and fully generated production for performance advertising on Meta, TikTok and YouTube.

I direct generated work the way I direct a shoot: boards first, references locked, then every shot chosen on purpose. The tools change every quarter. The judgment about what a good frame is does not.
Clients

IsracardFreesbeExcellence TradeGeelyCHEQGoToGoatBoxKEYZSkodaHyfitNectarMixtilesBioMedical

Formats

Performance ad sets Brand films Social-first Rescue and extension Brand presenters Live action

Production notes
  • Hybrid or fully generated is decided per shot, not per project.
  • Approvals run like a shoot: boards, references and a locked look before anything is generated.
  • Every ratio and cut length is delivered from the same reference set.
Stack

Seedance 2.5Kling 3.0GPT Image 2Nano Banana 2MidjourneyMagnificHiggsfieldWeaveAfter EffectsPremiere Pro

Before

K-LOGIC · AI Video Lead · 2023CHEQ · Video Content Manager · 2022Studio 4040 · Head of Video · 2021Pareto · Video Creator · 2020Paratroopers Brigade · Commander · 2007

Send the brief.

Where it runs, what it has to do, and when. I will come back with a route and a number.