Generated where it can be.
Filmed where it must be.
AI Video Lead / End-to-End Commercial Production
Dave Saluk directs commercial and performance video for brands. Eight years of live-action production, now hybrid and fully generated.
Work
Commissioned work. Filter by how it was made.
Generated 1:1 0:15
Freesbe
Automotive creative refreshed fast, on a small budget.
Generated 9:16 0:18
GoatBox
A gaming app launch built from a screen recording. Two films in three days.
Generated 1:1 0:15
GoTo
A summer campaign with a sharp hook. No shoot.
Generated 16:9 0:22
KEYZ
A brand facelift across audiences. No shoot days.
Generated 16:9 0:30
Excellence Trade
A brand persona developed with GenAI instead of a 3D pipeline.
Generated 1:1 0:14
Excellence Trade
Generated cut for paid social.
Generated 9:16 0:28
Freesbe
Generated vertical cut for the dealership network.
Generated 9:16 0:13
GoatBox
Generated vertical cut.
Generated 1:1 0:06
Freesbe
Generated cut for the dealership network.
Generated 1:1 0:06
Skoda
Generated cut for paid social.
Generated 1:1 0:09
Isracard
A brand film built from a concept sketch. No live-action shoot.
Filmed 16:9 3:24
דני וסיוון ויצפלד - חול הים
Music video.
Filmed 4:5 0:26
Hyfit
Product film for connected fitness.
Filmed 4:5 0:13
Mixtiles Art
New product spot for paid social.
Filmed 4:5 0:15
BioMedical - FlexBelt
Direct response spot for paid social.
Filmed 4:5 0:19
Nectar
Lifestyle campaign.
Filmed 16:9 3:56
טל ברנשטיין - אני כאן איתך
Music video.
Filmed 16:9 2:05
Aline Cohen - Carambula
Music video.
Filmed 4:5 0:21
Freesbe
Direct response cut for a dealership network.
Filmed 16:9 0:30
Geely
Automotive TV spot.
Filmed 9:16 0:35
Geely
Vertical cut for paid social.
Filmed 16:9 1:32
CHEQ Essentials
B2B product film for a security platform.
Filmed 16:9 0:36
CHEQ Essentials
B2B campaign film.
Filmed 4:5 0:37
CHEQ Essentials
B2B paid social cut.
Filmed 4:5 0:18
CHEQ Essentials
B2B paid social cut.
Filmed 4:5 0:21
CHEQ Essentials
B2B paid social cut.
Filmed 16:9 0:44
CHEQ Essentials
B2B campaign film.
Motion 16:9 0:30
Excellence Trade
Motion design piece.
Motion 16:9 0:41
Isracard
Motion design piece.
Motion 16:9 0:38
Excellence Trade
Motion design piece.
Dave Saluk is a commercials director and AI Video Lead at K-LOGIC, working across live action, hybrid and fully generated production for performance advertising on Meta, TikTok and YouTube.
I direct generated work the way I direct a shoot: boards first, references locked, then every shot chosen on purpose. The tools change every quarter. The judgment about what a good frame is does not.
Clients
IsracardFreesbeExcellence TradeGeelyCHEQGoToGoatBoxKEYZSkodaHyfitNectarMixtilesBioMedical
Formats
Performance ad sets Brand films Social-first Rescue and extension Brand presenters Live action
Production notes
- Hybrid or fully generated is decided per shot, not per project.
- Approvals run like a shoot: boards, references and a locked look before anything is generated.
- Every ratio and cut length is delivered from the same reference set.
Stack
Seedance 2.5Kling 3.0GPT Image 2Nano Banana 2MidjourneyMagnificHiggsfieldWeaveAfter EffectsPremiere Pro
Before
K-LOGIC · AI Video Lead · 2023CHEQ · Video Content Manager · 2022Studio 4040 · Head of Video · 2021Pareto · Video Creator · 2020Paratroopers Brigade · Commander · 2007
Send the brief.
Where it runs, what it has to do, and when. I will come back with a route and a number.