Generated where it can be.
Filmed where it must be.
AI Video Lead / End-to-End Commercial Production
Dave Saluk directs commercial and performance video for brands. Eight years of live-action production, now hybrid and fully generated.
Work
Commissioned work. Filter by how it was made.
Isracard
A brand film built from a concept sketch. No live-action shoot.
Freesbe
Automotive offers refreshed as new cuts, without returning to set.
Anabella
Missing coverage generated to match the shoot, cut into the timeline.
Excellence Trade
A recurring brand presenter, built as a reference set instead of a rig.
Geely
Automotive spot.
CHEQ
B2B product film for a security platform.
Hyfit
Product film for connected fitness.
Nectar
Lifestyle campaign.
Music video
Directed and cut, Studio 4040.
Documentary
Long-form, crew on location.
Dave Saluk is a commercials director and AI Video Lead at K-LOGIC, working across live action, hybrid and fully generated production for performance advertising on Meta, TikTok and YouTube.
I direct generated work the way I direct a shoot: boards first, references locked, then every shot chosen on purpose. The tools change every quarter. The judgment about what a good frame is does not.
IsracardFreesbeGeelyExcellence TradeCHEQHyfitNectarAnabella
Performance ad sets Brand films Social-first Rescue and extension Brand presenters Live action
- Hybrid or fully generated is decided per shot, not per project.
- Approvals run like a shoot: boards, references and a locked look before anything is generated.
- Every ratio and cut length is delivered from the same reference set.
Seedance 2.5Kling 3.0GPT Image 2Nano Banana 2MidjourneyMagnificHiggsfieldWeaveAfter EffectsPremiere Pro
K-LOGIC · AI Video Lead · 2023CHEQ · Video Content Manager · 2022Studio 4040 · Head of Video · 2021Pareto · Video Creator · 2020Paratroopers Brigade · Commander · 2007
Send the brief.
Where it runs, what it has to do, and when. I will come back with a route and a number.